Sori Yanagi

Sori Yanagi was a Japanese industrial designer. He played a role in Japanese modern design developed after World War II to the high-growth period in the Japanese economy. He is both a representative of the wholly Japanese modern designer and a full-blown modernist who merged simplicity and practicality with elements of traditional Japanese crafts. Most of Yanagi's designs are very simple and beautiful. His products illustrate his thinking: true beauty is not made, it is born naturally. When he created a new product, he made the first versions over and over by hand, seeking new forms that took shape from both new and old ideas.