Benefit Cosmetics

About

In 1976, the twins, Jean and Jane Ford, established a unique, candy-themed beauty store in San Francisco. They often said, “Who says makeup has to be serious?” This beauty store became famous for its series of instant beauty problem-solving products, quirky themes, and its unique beauty wisdom, eventually establishing the world-renowned beauty brand, Benefit Cosmetics. In 1999, LVMH, the world’s leading luxury products group acquired the brand and it soon became a globally renowned beauty brand with more than 8,000 beauty counters in 62 countries worldwide. Our mission is to make beauty enjoyable, providing instant beauty solutions for everyone. We are also the #1 Brow Brand worldwide since 2016, after we launched the “Benefit Brow Collection”, which offers various brow products from pencils to fiber gels in a wide range of shades and made a record of selling 1 brow product every second! With over 5,000 professional eyebrow stylists providing eyebrow services to customers in our stores worldwide.