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Aquascutum

Aquascutum SS16 Campaign
Founded in 1851, Aquascutum’s heritage is rooted in the excellence of British tailoring and to this day delivers a stylish and luxurious elegance. Not always realised, the words ‘Aqua Scutum’ in Latin translate to ‘Water Shield’; for tailor and founder of the brand John Emary was the person responsible for pioneering the first waterproof wool fabric, then used from 1914 to make the functional trench coats for officers in the First World War. 

The new SS16 Campaign is shot by up-and-coming photographer Ash Reynolds, who regularly works with Luxury brands and editorial clients between London, Paris and New York. With his in-depth technical knowledge coupled with his eye for detail and love of film and fashion, he has developed a style of strength and elegance that is clearly defined through his use of light and his minimal aesthetic.

The focus of the campaign is The Voyager Packaway Mac- a renewed classic of Aquascutum’s, which comes in a variety of rainbow colours, inspired by traditional colour runs at English mills, and their vintage weaves.